About Think Tank Creative

Think Tank Values...

HONESTY
We stand by our word. We are professionals - when we say we'll be there, we'll be there. And we give you genuine advice based on what's best for you - not what's best for us.

HASSLE-FREE
It's our job to ensure your signage project is as easy for you as possible. We prefer not to bother you unless we really need to. We've found that clients love our project management style because they can focus on what they need to do while we use our expertise to make things happen. Then they can stand back and enjoy the results.

QUALITY
We stand by the quality of our signage. We don't cut corners and use the most cost effective materials to maximise the results required. Well designed and constructed signage can act as a visual cue for the quality of your business.

CREDIBILITY
Our reputation for trustworthiness and professionalism is important to us. At Think Tank you'll be dealing with hardworking, experienced people - no charlatans.

Think Tank People...

SARAH ARCHER
managing director & founder
Sarah has worked in the signage industry for over 18 years, both here and internationally. Her time as display supervisor for Harrison Signs in the UK, production manager for a large truck & vehicle painting company in Auckland and project manager for one of the largest sign companies in Auckland, has led to a broad and well-rounded understanding of the industry.

With all this knowledge and experience under her belt, it seemed like the logical step to create her own business. And so Think Tank Creative was born.

Skills & Experience
Recent projects include creating innovative signage for Westfield St Lukes, various industrial re-brands, the German & Swedish consulates, many projects for Surf Life Saving New Zealand, Russell Hearing, major residential themed murals plus many more. 

Sarah is familiar with a wide range of materials to produce signs, displays and exhibitions, along with full knowledge of the latest products and materials available.

Undertaking site surveys is no trouble for Sarah - she gets out there and does what's needed, rain or shine. She loves on-site work and is skilled at co-ordinating jobs so that everything is seamless. It's that talent for bringing everything together on time, on budget, and beyond expectations that makes Think Tank Creative so user-friendly.

GREG MADDOX
Greg did his apprenticeship with a West Auckland sign and display company in 1987 and discovered he had a passion for the airbrush and hand rendered signage of old. He later moved to the Bay of Islands where he was able to develop his skills in these areas.

The "big OE" beckoned and in the late 90s Greg travelled to Europe, first spending a year in Germany working as a freelance artist, having had very successful exhibitions in Munich. Then it was on to Spain where he took up residence in Barcelona for another year, still working as a freelance artist and developing his portfolio.

After two years in Europe Greg crossed the Atlantic and took up residence in New York City. There he worked as production manager for a Manhattan sign manufacturing company for another year.  

For the next 7 years Greg ran his own graphics business specialising in one-off commissioned airbrush and hand painted pieces. Greg painted many high profile pieces for New York City artistic development campaigns, and even has a painted sculpture in the South Street Seaport NYC.

Upon his return to New Zealand in 2007 Greg was working for one of the largest sign companies in Auckland before joining Sarah at Think Tank Creative.

Now with almost 41 years experience between the two of them Greg and Sarah have firmly cemented Think Tank's reputation as a sign company with real time experience and outstanding examples of work to prove it.

The Innovators at Think Tank
The Think Tank team work hard to help clients achieve their vision. Client satisfaction is a primary motivator. Nothing is a problem - it's simply a matter of finding an innovative solution. Thinking outside the square comes naturally for the Think Tank team. Predictable is almost a dirty word! Yes, it's easy to follow the crowd but much more challenging (and fun) to think laterally. It's that kind of thinking that produces innovation and therefore striking results.